STOCKHOLM SPEAKING
Communication and marketing
COMMUNICATION
TO & FROM SCANDINAVIA
Expand • Localize • Evaluate
EXPAND TO A NEW MARKET
Are you looking to expand to or grow in Scandinavia?
Eller ska ditt nordiska företag etableras på en ny internationell marknad?
Stockholm Speaking provides the solutions for a complete local adaptation of your concept when launching on a new market.
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With over a decade of communication and marketing experience in Europe, North America, South America and East Asia, Stockholm Speaking provides unique insights into the cultural differences in marketing and linguistics, offering services to international companies aiming to expand or grow within Scandinavia, as well as Scandinavian companies expanding internationally.
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Localize your concept before launch as your current offer might not be relevant in an unfamiliar market for a number of cultural, logistical or financial reasons. With local knowledge, adaptation and localization of your offer as well as your communication strategies, you are given the tools for a more successful expansion at a lower cost than launching an unadapted concept and failing to reach your intended target.
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As we in close collaboration localize your style guide and translate your material and web, the journey of setting up shop is further simplified by having local CRM, content creation, digital marketing including social media and influencer marketing, as well as public relations and b2b communication taken care of.
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With hands-on experience and knowledge of specific and unique marketing opportunities and challenges, Stockholm Speaking presents efficient solutions from the early stages of planning your launch to the continuous work of growth and evaluation of communication efforts.
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COMMUNICATION AND LOCALIZATION
Your business in the right words
LOCALIZATION
To streamline all communication in the new market, a translation and adaptation of your style guide, which will serve as a guideline for all future employees communicating on behalf of the company on the new market, is a very useful tool. Localization also includes the translation of all material and website, blog, as well as the most efficient adaptation of keywords and SEO.
DIGITAL MARKETING
A vital part of any company's communication efforts, your activity on social media and interaction with customers through instagram or groups on facebook should be adapted for the market, as should your ads and search engine optimization through translation and localization. Equally important is effective collaborations with local influencers suitable for the company profile and intended target.
CONTENT CREATION
A necessary effort to stay relevant is creation of new content, such as content for web, email content, local blog and SEO texts which should never feel customized for search engine optimization. If larger quantities and high frequency of SEO texts is needed, finding the right freelancers and proofing the content is crucial. Locally relevant content is of importance for a company valuing local customers.
CRM
Not just a SaaS, customer relations management includes creating and maintaining a regularly updated long term plan of all interaction with local customers, such as email marketing, customer contact on social media, customer support, communications before, during and after purchase and making sure the communication during all stages of customer interaction is effective and appropriate for the market.
PR
Localized public relations involve creating and improving the market company profile by building lasting relationships with relevant journalists and bloggers, making and maintaining a PR plan, and might for the occasional or continuous work with a PR agency also include finding the appropriate agency as well as proofing of agency content and overseeing the local PR budget.
EVALUATION AND ANALYTICS
Keep growing